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Goin' to California

Headed off to #e2conf  in the morning. Thrilled to get back to the Bay Area as it's one of my favorite places in the world. Also thrilled to reconnect with everyone, and finally get to meet a few folks I've not yet met in the flesh.

I'm looking forward to participating the 2.0 Adoption Council's Black Belt Workshop on Monday. Hope you'll join us if you're there. When we began creating the workshop for June's Boston #e2conf I asked that we created the session I wish I could have attended as a new practitioner in 2007. I think we did that. This time, as I put together my material, I marveled at how much clearer the story is for practitioners. Community Management is maturing inside the enterprise and clarity around different types of community is solidifying. Governance, education and change management are all clearer stories with trucks full of case study and best practice. The fact that HR will have such a prominent voice this year is telling. We're getting it. Slowly, because we're human, but we're getting it.

The tools are still evolving and I believe we're chipping away at how they reflect and respect the depth of human business interaction. I've seen and heard about some fantastic things to come. Many point to a stronger focus on social psychology, user experience and measurable enterprise impact.

We're evolving slowly (it's how it's done after all) and it's exciting to see eyes continue to open. Regardless of where you see yourself across the spectrum, we're further than we were even six months ago. I'm eager to get a fresh pulse check next week.


If you'd like to connect you can find me at my sessions either in the Workshop, or as part of the Community Management track session: Community Managers: Why Do You Need Them and What Do They Do?  with my friend, "Madam Director", Claire Flanagan, and my newest Community Management cohort, Erica Kuhl. You can always hit me up on Twitter @meganmurray if you want to say hello.


There are some great pre-conference write ups out there that will help you plan your experience, be sure to take a look:

Strong Customer Showing at Enterprise 2.0 Conference - Sameer Patel

US Enterprise 2.0 Conference West Coast Edition Next Week - Oliver Marks

A Packed Agenda on HR Collaborative Technologies and SocialCRM at Enterprise 2.0 Conference Santa Clara - Rawn Shah

 

Finally, welcome to the new blog. If you see anything buggy please let me know!